Podcast listenership is growing fastest amongst 55- 74s and new categories are more than quadrupling their podcast adspend, according to Spotify’s Megaphone Podcast Trends 2022.
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Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.
In brief: Two women who lost their jobs at Twitter during its recent layoffs have filed a discrimination lawsuit saying the company “disproportionately targeted” female employees in its cuts.
In brief: The UK Government has delayed incoming regulation around advertising foods high in fat, salt and sugar from January 2023 to 2025.
In brief: Indiana became the first US state to sue the Chinese-owned company.
In brief: Amazon has launched a new personalised in-app shopping feed that shows users shoppable photos and videos tailored to their interests and engagement.
EU plans to regulate political ads would hollow out good-faith political discourse while potentially failing to properly address the issues of mass disinformation, writes the Advertising Association’s director of policy research.
By way of an attempt at gentle ribbing, Stephen Arnell gives his industry predictions for the ‘telly’ world over the coming year.
Mastodon and Bluesky are offering a future of the internet where users are placed in charge of their own content moderation. Is it workable for big social media platforms?