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Krichefski will be responsible for managing GroupM’s business strategy, operations, and growth across EMEA and the UK.

Now is the time for change, urges Nina Franck.

Can AI-enabled tools help to provide suitability at scale on social platforms?

Total marketing budgets were revised upward 2.2% in the IPA’s latest Bellwether report, led by a return to growth for main media marketing.

MediaCom’s head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.

In brief: Adrienne Carter joined The New York Times in 2010 and most recently worked as its Asia editor since 2019.

David Black, senior director UK and managing director of technology, media, telecoms & apps at Google talks about why selling media has gotten harder.

Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.

With a memoir in the works and a much touted leadership return, it may be up to Parliament’s Privileges Committee to stop the Johnson juggernaut.

Ad impression match rate also increased nearly fivefold from just 12% in 2020 to 58% in the latest study.