Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available.
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UKTV’s director of advertising tells The Media Leader about her role models and what has changed in the media and advertising industry in the last year.
Full report available at: Mediatel Connected > AV > Television > Programme Viewing Data > Top Programmes
In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.
Reach CEO Jim Mullen is foregoing a salary increase in 2023, the company announced in its full annual report today.
Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.
In brief: the new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.