Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.
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In brief: Collier, who previously served as DMGT’s CFO, enters the role with immediate effect.
The change is the latest evidence of an adjustment in Meta’s short-term strategy.
Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
Digital media buyers need to ask difficult but crucial questions about what makes up the audience they’re paying for. If the tech providers can’t tell you openly, be prepared to walk away.
Route Research’s new OOH currency points the way for all other media to follow.
Students and parents still overlook media careers despite opportunities for progression.
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.