In brief: Dentsu media agencies Carat, iProspect and Dentsu X will be able to access OOH Capital’s consultancy services through its own OOH service platform.
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Radiocentre’s Mark Barber refutes the assertion that, when it comes to measurement, radio could be at a disadvantage compared to digital streamers.
The BBC will always have many enemies with a commercial interest in its downfall. It would be wise, then, for it not to estrange its supporters.
Build Media CEO Danny Donovan discusses a number of key learnings from his first year as a new media agency founder.
Publishers have had potential revenues from their IP stolen from tech vendors, their trade bodies allege, and the problem may only become bigger with the rise of AI, writes Jack Benjamin.
David Trencher, head of large customer sales, UK, EMEA & Australia at Reddit, shares what he would do if he took a year off work and what he would change when dealing with agencies.
The awards feature 16 categories; the winners will be announced on 11 May at a ceremony in London.
The Government’s proposed Media Bill brings new reforms to UK TV and radio to enable public service broadcasters and commercial radio stations more power to compete with streaming giants.
Over 50s make up a large proportion of UK society and household consumer spending, but less than 7% of advertising workforce. So why do we not see more of them in our teams and what are we missing out on?
Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.