Digital advertising will not be “immune” from tightening marketing budgets, IAB’s UK chief has warned, after the trade body found the market grew 15% in the first half of 2022.
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Amazon has begun building a suite of content around its Thursday Night Football offering that has piqued the interest of media buyers and has implications for sports broadcasting.
In brief: The D2C mattress brand is sponsoring the 19th series of The Jonathan Ross Show on ITV1 and ITV Hub.
In brief: Apple Music will now be more expensive than competitors Spotify and Amazon.
In brief: total pre-tax restructuring charges are expected to reach $2.3-$4.3bn.
In brief: Ebiquity has expanded Nick Pugh’s MD role to combine his existing UK & Ireland remit with Continental Europe.
The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.
By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.
“Given everything that’s going on in the world at the moment, [demand] would be a little bit less than that amazing surge last year,” Lindsey Clay tells The Media Leader.
The Facebook owner made a similar move last year in response to a bill in Australia which sought to force digital platforms to compensate publishers they share news from.