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Entertainment market is forecast to become even more dependent on ads, while VR growth will remain steady despite recent metaverse hype.

The first thing all agencies should be saying to their clients is: hold your nerve.

Brands need to find ways to marry past, present and future.

If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?

The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.

The code does not contain strong enough language to be considered anything other than “hollow promises for favorable publicity”, according to NewsGuard.

In an exclusive interview, the global CEO of IPG Mediabrands Daryl Lee talks about the shortlist for this year’s Media Lions.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The status quo would be shaken by a Channel 4 privatisation, but thanks to IBSA & Enders there is an existing framework for improving today’s trading model.

Businesses should not be afraid to create an environment where people want to be, not have to be.