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In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.

In brief: Total Media, the behavioural planning agency, has appointed Kieren Mills as head of broadcast.

In brief: HBO has released two promotional trailers and will share sneak peeks for upcoming shows in the lead-up to the November 8 anniversary.

In brief: Lord Rothermere will become CEO and chairman of Daily Mail and General Trust (DMGT) as Paul Zwillenberg steps down on 30 September.

WPP agency Essence has launched a sustainable programmatic marketplace that will build on the media decarbonisation framework announced in July by parent GroupM.

In brief: Warner Music Group has appointed ex-YouTube chief business officer Robert Kyncl as its CEO.

Accounts belonging to politicians, political organizations, or governments will not have access to features like gifting, tipping, and e-commerce, and will be ineligible for TikTok’s Creator Fund.

In brief: Ebiqiuty’s operating profit more than doubled to £5m year on year, while organic revenue increased by 7%, according to half-year 2022 financials released today.

We need more agencies, clients, and creative houses investing within digital audio for the betterment of outcomes for brands and listeners.

Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.