IPC has announced that it will be launching Horse Magazine, a practical monthly title for horse riders, on June 12. This will coincide with the start of the Bramham Horse Trials which the title is sponsoring.Publisher Simon Owen said: “Whilst we enjoy a strong presence in this sector, there is a clear market opportunity for… Continue reading New Title For IPC
Movie Plus, a monthly film magazine launched this week.The title aims to cater for 18-35 males who are fans of blockbuster films. Published by Inside Publications, Movie Plus is on sale now at £2.40. A full review of the magazine will appear on Newsline tomorrow.Inside Publications: 01462 436 785
Midland Independent Newspapers has acquired Echo Press Ltd. The deal, worth £3.7 million, includes a commercial printing operation.Echo Press publishes The Loughborough Echo, The Long Eaton Advertiser, The Stapleford and Sandiacre News and Nu News, as well as three free weekly titles, The Loughborough Echo Advertiser, The Ashby Echo and The Coalville Echo. The business… Continue reading Midland Buy Echo
The new Broadcaster Standards Commission has published its first research report. The study looks at public attitudes to media regulation in a changing social climate. It was undertaken by the Commission as part of a wider consultation on its new role combining standards and fairness.In general, the respondents aspired to tolerance but supported management of… Continue reading Regulating For Changing Values
The BBC will launch its new logo in October. The new design, which will see the BBC letters straightened and without underscores, will cost around £1.7m per-annum for the next three years to implement. The aim of the new logo is to create a new image which will work effectively in the digital environment, especially… Continue reading BBC To Launch New Logo
The Times reports that the new issue of the Rolling Stone Magazine contains a talking ad for Twix chocolate. The advert in the American publication shouts the new Twix slogan, “Two for me, none for you” when readers turn to the six page advertisement.The voice is generated by an electronic device, similar to that used… Continue reading Talking Twix
BSkyB is believed to be planning to offer a programme package to pubs and clubs when it launches digital satellite TV. The broadcaster is currently talking to a number of pub chains. The package is expected to includes sports programmes and interactive quiz shows.BSkyB: 0171 705 3905
Scottish Radio Holdings plc has released its interim results for the six months ending 31 March 1997.James Gordan CBE, chairman, said: “These results set new records for SRH in terms of both profit and earnings per share. Particularly pleasing has been the performance of recent acquisitions in both radio and local weekly newspapers” Turnover was… Continue reading Scottish Radio On A High
The Portman Group has proposed new regulations on the sale and marketing of “alcopops”. They include requiring retailers not to stock alcoholic drinks that are marketed to the under-18s, and a ban on the use of pictures of people who appear to be under 25 on labels. Producers are also to be discouraged from using… Continue reading UK: Tighter Code For “Alcopops”
by Lionel Stanbrook, Deputy Director-General, UK Advertising AssociationFor some, the ‘New Labour’ government is a good expression of successful brand building. The process even used commercial terminology. Adding the word ‘new’ before the name of the product is a particularly old marketing trick – and it worked – but the claim still has to be… Continue reading New Labour and Advertising
