When choosing your mix of media channels for your campaign, considering highly relevant context as well as the reach and size of the screen is crucial.
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Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.
GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The reality is consumers’ demands of brands, experiences, media, and privacy have changed, and we need to change with them.
How can we interrogate our media planning and buying to embed DEI principles into campaigns all year round?
Channel 4 has unveiled an immersive multimedia campaign for its new cyber thriller series The Undeclared War.
The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.
News sites perform best for time spent watching ads across gender and age groups, new research has found.
OOH has transformed into a high impact, tightly targeted, accountable way for brands to influence audience behaviour more effectively than the majority of alternative channels.