More Uk articles

International trade in UK advertising and market research services was worth £11.7bn in 2020, latest figures have shown.

A group of Disney employees have planned a week of walkouts over CEO Bob Chapek’s response to the passing of the “Don’t Say Gay” bill in Florida.

Two-thirds of Channel 4’s programme content was commissioned from ‘Nations and Regions’ Indie – a record-high – last year.

This week’s brave actions of brave Russian journalists, calling out the regime’s lies and falsehoods, raise important questions for all of us in the trade.

Mediatel Connected has launched two new interactive reports with an expanded programme list, more audiences, and more detailed programme genres.

Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.

Specsavers has pulled off a coup getting ITV and Channel 4 to collaborate as media owners for its latest ad campaign. How did the brand pull it off?

Measure what is key for each channel and don’t get led on by fancy metrics that don’t do anything for your media objective.

Ocean Outdoor has been named as the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contracts being finalised.

Priming is one of the ways good advertising works and it’s the reason why public and private work together, writes Justin Gibbons.