More Uk articles

Hotly anticipated radio listening figures for the third quarter of this year will be released by Rajar tomorrow (28th October)

Raymond Snoddy applauds Channel 4’s climate-change coverage. But would privatisation have altered its approach?

Nikki Cunningham went from not knowing when her birthday is to being back to business in four months. But her recovery was nowhere near as far along as she’d thought.

Brands have not done enough collectively to tackle tough questions around “total media planning” across different channels, Bacardi’s head of commercial procurement Kester Fielding has said.

After reviewing many contracts between advertisers and media agencies over the years, there are five areas that are often overlooked, not checked or are missing completely.

NABS has revealed a spike in referrals to therapy services for counselling in the last two months for advertising and media professionals.

Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research

Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.

TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.

This October could be the most demanded month ever to advertise on TV, according to media leaders.