After Channel 5’s Maria Kyriacou opened this week’s VLV Autumn Conference, Ray Snoddy assesses its place in the corridors of public service broadcasting
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European advertisers can now access Samsung Ads’ video inventory programmatically via any preferred DSP after Samsung Ads Europe opened up the brand’s AVOD service, Samsung TV Plus.
Lizi Zipser, director of global strategy & insights at values-driven agency Blue State, explains how some charities are successfully adapting their paid media programmes to a new digital-first world.
Location and operator data specialist Mobsta has promoted its former client director, Matt Longley, to managing director with immediate effect.
A new Mediatel Connected whitepaper reveals the patterns and behaviours of online shoppers by age, as well as the impact Brits believe ecommerce has on their lives.
ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year
Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding
Partner content: Impact’s Owen Hancock looks at how a partnership between agency, brand and platform helped online mattress brand eve Sleep scale its ecommerce offering.
Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold
