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The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture of agencies and brands.
In the midst of a flurry of media agency reviews, Nick Manning assesses what’s changed across the pitching landscape
The case could provide a roadmap for other lawsuits against Google or in other regulatory investigations like that of the UK’s CMA.
Dominic Mills talks Gnatcatchers and headless content, drops a Father’s Day hint and wonders what’s next for the cast of Friends
Facebook is being investigated by antitrust regulators in the UK and the European Union over whether the social media behemoth’s use of customer data for online advertising is anticompetitive. This morning, the UK’s Competition & Markets Authority announced it is investigating whether Facebook has “gained an unfair advantage over competitors in providing services for online classified… Continue reading Facebook faces antitrust probes in UK and EU
The Government’s claim of being strapped for cash is already having an impact on the media industry, writes the editor of Mediatel News.
Johnson & Johnson, Dentsu and IPG Mediabrands have joined ISBA’s ambitious cross-media measurement initiative board as funding partners
On the third anniversary of GDPR, Alex Steer, global chief data officer at Wunderman Thompson discusses this inflection point for digital marketing