More Uk articles

Snapchat parent Snap has chosen a familiar sounding brand name for a global augmented-reality studio that is launching today.

Twitter announced 10 “innovations”, including a Safety Mode for users, that it has launched or is currently trialling on its platform this year. 

Spotify is set to hire hundreds more sales staff in a bid to boost its ad revenue beyond being a fraction of its income.

Wattbike has reported a surge in indoor bike sales and is now embarking on a three-month ad campaign on broadcast TV, video-on-demand and digital channels.

Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett

Far from being a “dirty metric” that big brands have little to gain from, SoS should be a leading measurement standard for advertisers.

Dominic Mills provides his take on John Lewis’ cross-dressing boy and how Peter Field stirred up a hornet’s nest over purposeful ads.

Reach, the Daily Mirror and Daily Express publisher, has appointed a journalist and academic as its first online safety editor.

Nearly four in five people who have lost a baby feel the advertising and media industry still has a long way to go when it comes to adequately supporting parents.

UK digital media and advertising quality and brand risk improved the most compared to global levels in the first half of this year, a report has found.