Jan Gooding takes issue with outdated calls to follow populist trends rather than challenge them
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First launched in the US last year, the feature allows regional publishers, who are being paid by Facebook for their content, to drive additional audiences to their sites.
Dominic Mills catches up on cookie-less ad-tech and rebukes VW for playing with consumer trust (again)
Oakes joins Mediatel News from Haymarket Media Group, where he has served the past six years on Campaign
Koa Health CEO, Oliver Harrison looks at how digital technology can be used to deliver better mental health to the media and advertising industry
Kai Geertsema from Analytic Partners looks at where performance and brand marketing fit in the overall marketing mix
Media agency, Bountiful Cow has made two new senior hires to drive strategic output and lead business pitches. Chetan Murthy joins as chief strategy officer and Zoe Haywood as managing partner. Both will report to interim CEO, Nick Maddison when they start on 12 April. Founded in 2016, with backing from the7stars, Bountiful Cow works… Continue reading Bountiful Cow adds to leadership team
Four specialists from different marketing disciplines have come together to form a collective to help marketers ‘make sense of the measurement puzzle’. Former Carat International MD, Brian Jacobs, MESH Experience president and chief experience officer, Fiona Blades, Mcgarrybowen’s global executive planning director, Hilary Woods and Custometrics co-owner, David Beaton have teamed-up to launch Crater Lake… Continue reading Crater Lake & Co collaborative launches to bridge measurement silos
Mail Metro Media has launched The MailOnline Ad Manager, a self-service platform for SMEs to manage their own ad campaigns across its online portfolio of MailOnline, Metro.co.uk and iNews.co.uk. The MailOnline Ad Manager will provide businesses with access to prospective customers, who make up the 10 million UK adults who engage daily with Mail Metro… Continue reading Mail Metro Media launches ad manager for SMEs
Ray Snoddy looks at the US fallout from the Trump administration’s accusations of rigged electoral machines