With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.
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Full report available at: Mediatel Connected > Connected Surveys > Data
In a survey of over 1000 employees from timeTo’s endorsing companies, one in ten respondents claimed to have experienced sexual harassment during the past 12 months.
‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.
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Amy Watt has been appointed chief strategy officer of full-service media agency dentsu X, five months after Dentsu announced it would be merging three of its agencies under the brand for the UK market.
JCDecaux and Facebook are advocating a “two screen future” to help marketers balance their long- and short-term goals.
Full report available at: Mediatel > Connected > Connected Surveys > Explorer
Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.