Sarah Salter, head of innovation at Wavemaker, shares four ways voice will transform marketing in 2020.
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The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe’s Marie-Clare Puffett.
In the dailies market, the Guardian grew its print circulation 1.7% PoP to 130,500, beaten only by the Financial Times, which grew 3.8% to just over 169,000.
Spotify is investing in three distinct areas to ensure it remains a successful proposition as the audio marketplace evolves: content, discovery and access.
The recent “underwhelming performance” of marketing budgets continued during the third quarter, with UK businesses recording a slim reduction in spending availability according to the Q3 IPA Bellwether report.
An “underlying tone of hesitancy” dominates UK business decisions, according to the Q3 IPA Bellwether report.
Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.
With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.
The latest financial figures from the Daily Telegraph provide a decent snapshot of the latest state of play in a difficult art – with good news and bad, writes Raymond Snoddy.
Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.