Advertisers should work collaboratively with their agencies and partners to develop contextual standards, writes Tesco’s Nick Ashley.
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News UK is launching a national digital radio station in partnership between The Times, The Sunday Times and audio business Wireless.
Channel 4 has promoted chief commercial officer Jonathan Allan into the newly expanded chief operating officer position, replacing Keith Underwood.
Channel 4 has appointed Sophie Lloyd to the newly created role of branded entertainment & creative leader, poaching her from creative agency Mother.
| Ed Mason
Full report available at: Mediatel > Connected > Connected Surveys > Explorer
With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.
Independent out-of-home (OOH) agency Talon has named Imran Elahi as its first head of digital, charged with driving digital OOH innovation.
Full report available at: Mediatel> Media Landscape> Revenue & Forecasts
Personalisation, control and content are the big drivers of marketing M&A, writes Results International’s Paul Georges-Picot.