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A new insight whitepaper report has been released by AudienceProject, covering app and social media usage.Topics explored include these areas: Facebook users leave for other Facebook-owned platforms People younger than 25 years old who would not have a problem living without Facebook Not only social media apps are popular Diversity of app usage calls for… Continue reading AudienceProject: App & social media usage report
Fimalac, the French group owned by billionaire Marc Ladreit de Lacharrière, has bought a majority stake in London-based digital ad agency Jellyfish.
More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.
With retailers under immense pressure, it is imperative stores can be places to spend quality time, and not just money. So get Instagram ready, writes Heather Dansie.
Argos’s ‘Book of Dreams’ ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.
Full report available at: Mediatel Connected > Television
Each year in the lead up to Christmas the market has grown, with spend up 4.7% on last year’s record.
VIOOH argues that 2020 will be the year programmatic OOH will go mainstream. Demand and supply are certainly growing, yet there are some pretty big hurdles and tricky questions…