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Planet V, to be unveiled at ITV’s annual upfronts on Tuesday evening, is a “fully programmatic” and premium advanced advertising platform built by Amobee technology.

The pilot is evaluating how blockchain can help to permanently resolve issues of trust, transparency and inefficiency in digital advertising.

Wood will lead BMG Research’s London office with a particular focus on developing customer strategy and driving commercial action to further enhance client relationships and success in the region.

The industry should challenge itself to break away from old habits and unlock the full potential of the new publisher currency, writes Demi Abiola.

After decades of growth in consumption, data, tech and channels, marketing could soon witness a slow down. How will it cope, asks Matthew Hook.

The total across Disney+, Netflix, Amazon, Apple TV+ and HBO Max will therefore double over the next six years, growing by 257 million subscribers to 529 million.

Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.

Full report available at: Mediatel Connected > Connected Surveys > Data

The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.

The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.