Talon Outdoor has shifted its digital Out of Home trading approach to be fully audience-led in a move it believes will simplify rather than commodify OOH buying.
Showing 7511-63,750 of 63,750
More Uk articles
Lucky Generals founder, Andy Nairn touches on the potential to turn misfortune into good fortune and why you need to create a culture that can go again
Joel Livesey, senior director of inventory and partnerships at The Trade Desk, explains why the combination of mobile and programmatic out of home could be golden for advertisers.
Mihir Haria-Shah, head of broadcast at media agency Anything Is Possible, reflects on the lessons we can learn from digital advertising’s past to make for a brighter future in the world of TV
A free mentoring scheme for black women in advertising has been launched by the head of mentorship for Brixton Finishing School, Maria McDowell.
Dominic Mills marks Nick Clegg’s homework and stamps ‘could do better’ on Vodafone’s latest creative
Nick Wright, MD of Havas Entertainment chats about the restructure within the Vivendi-owned group, entertainment trends and Dua Lipa
Alliance Entreprendre and Progress Ventures have invested in the independent universal identifier solution for ad-tech platforms and premium publishers
Digital out of home’s transition to audience-led selling provides opportunities for media owners says Natalia Escribano, CCO at VIOOH