More Uk articles

As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.

Coming under government fire exposes Facebook’s true agenda, writes David Balko.

From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.

The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a “truncated” world view, Accenture Interactive’s Amir Malik warned this week.

With DMGT the current frontrunner to buy the i, Raymond Snoddy wonders what impact adding a non-partisan newsbrand could have on its existing titles.

The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?

Full report available at: Mediatel > Display > Press

Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.

Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.

Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.