Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.
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On Wednesday we hosted our inaugural Media Leaders Lunch – 180 senior professionals from all wings of the sector gathered at the Science Museum’s new Illuminate centre to network, feast and listen to some lively debates.
Creative agency Nice and Serious has built a tool which it hopes will bring the best interests of humanity to the forefront of agency decision making.
Keith Weed, the former marketing boss of FMCG giant Unilever, has been appointed to the board of WPP as a non-executive director.
Lord Hall’s leaked speech is a long overdue fight-back, but will there really be such a resurgence for the BBC given the intensifying international competition it is about to face? By Ray Snoddy
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding
Out-of-home media owner Ocean Outdoor has further expanded its European presence with the acquisition of Stockholm-based Visual Art Media, an indy digital-out-of-home (DOOH) media and tech group.
After weeks of speculation, Channel 4 has today confirmed that it will be using Sky’s AdSmart technology across its portfolio of linear channels in a multi-year deal.
Bob Hoffman is right to call out agencies for their role in allowing a host of online advertising scandals to flourish – but it’s not entirely their fault, writes Bob Wootton.
In this week’s Media & Marketing podcast, host John Reynolds is joined by John O’Keeffe, WPP’s worldwide creative director, and Laura Jordan Bambach, chief creative officer at Mr President.