In light of the uncertainty caused by the pandemic, TV marketing body Thinkbox has updated its ‘Demand Generator’ optimisation tool to offer users greater flexibility over its output.
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Jan Gooding and Sheldon Mills look at the challenges minority groups face in society, and offer guidance on making positive workplace changes.
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ESI Media – publisher of the Evening Standard and the Independent newsbrands – has promoted Laura Weir to chief creative officer, while Oliver Poole steps up into the role of executive editor.
| Ed Mason
Full report available at: Mediatel Connected > Display > Press
Trust and reach are on the rise for newsbrands, but it’ll take innovation, fresh thinking and a brave face if publishers are to make it through the Covid-19 recession, writes Ray Snoddy.
Sponsor content: PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.
The AOP’s Richard Reeves charts the challenges and opportunities facing the online publishing market.
The latest cross-platform audience figures for UK newsbrands (covering April 19 to March 20) have revealed a considerable boost in national newsbrand readership in the lead up to the Covid-19 pandemic and nationwide lockdown.
it appears the public swapped its reading habits as the pandemic took hold – seeking out hard news, rather than magazine content. However, some titles have thrived during early lockdown.