Programmatic will always offer significant returns, but online publishers should be excited about exploring new revenue models, writes Sarah Innocenzi.
Showing 8731-63,756 of 63,756
More Uk articles
The latest flurry of excitement about Amazon’s search for Blockchain-savvy software developers should be taken with a pinch of salt, writes Federica Bowman.
Dentsu Aegis Network has announced the appointment of James Morris as executive director – DAN entertainment & sports for UK and Ireland.
Havas Media has announced the appointment of Stuart Lunn to the newly-created role of managing director of its Manchester office.
Partner content: GfK shares some of the discussions focusing on the changing advertising landscape, and measuring online video in particular.
According to the latest UK agency estimates, ITV saw its revenues fall -22.4% year-on-year (YoY) in July, bringing its total down to £73.8m from £95.2m last year.
The Government’s underwhelming Brexit campaign raises a few interesting points for the ad industry to consider, writes Dominic Mills.
Adland is supposed to understand the Zeitgeist; it’s how it taps into consumers, no matter their class, to flog them things. But it can’t do this to its fullest if it doesn’t employ people from all walks of life.
WPP is to create a new, co-location campus in the heart of the US technology industry so it can better target potential partners and clients in the tech space.
Host John Reynolds sits down with the founder of Enders Analysis, Claire Enders, and Stephen Woodford, CEO of the Advertising Association., to discuss Lord Bell, licence fees, culture secretaries and digital advertising.