Following last year’s shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.
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Following the loss of clients in the automotive, pharmaceutical and FMCG sectors, WPP has reported a 8.5% decline in first-quarter sales in North America, its largest market.
WPP’s recently merged digital and creative agency, VMLY&R, has hired Karen Boswell as its first EMEA chief experience officer.
It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding – but doing so is an act of strength rather than weakness.
Partner content: At the deepest level, entrepreneurial motivations are about more than the accumulation of wealth, writes Arif Durrani as he celebrates Bloomberg Media’s award winning work with Credit Suisse.
Savvidou-Gianniri, who first joined the company in 2017 as SVP, global clients, has over 20 years experience in international media, having already worked on the vendor, auditor and agency sides.
Adspend on smartphones has exceeded desktop for the first time and now accounts for 51% of total online spend, according to the latest IAB and PwC figures. Here, industry experts comment on the findings.
In his new role, Woodward will be based in Posterscope’s London offices and will report into global president Stephen Whyte.
Advertisers are still failing to invest enough into media training, a new survey of advertising professionals revealed this week.
The fate of programmes like Something Understood and iPM reveal much about the BBC’s direction of travel, writes Raymond Snoddy.