The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
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Hollywood actors and tech billionaires getting together to make content that will inform and educate sounds like terrible entertainment, writes Tracey Follows.
The Joint Industry Committee for Web Standards (JICWEBS) has appointed former IAB chief executive Guy Phillipson as its chair – replacing Richard Foan, who stepped down at the end of 2018.
Do something bad, and you’re likely to compensate with a good deed – or vice versa. Here, William Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.
The Global TV Group, founded in 2013, is an informal grouping of TV broadcasters, sales houses and trade bodies in Europe, the USA, Canada, Australia and Latin America. To date it consists of 14 industry associations.
The shortlist for both the UK and international categories – which will both celebrate a Grand Prix winner during a prestigious ceremony on 8 May – are as follows…
Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.
According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
From the changing types of advertiser using it, to the new competition threatening its existence, Dominic Mills charts the evolution of commercial television.
Newly-merged agency Wunderman Thompson’s UK leadership team has been unveiled today, with Pip Hulbert, the former CEO of Wunderman UK, taking on the chief executive position.