Nick Manning, co-founder of Manning Gottlieb OMD and most recently SVP at MediaLink, is set to launch Encyclomedia later in the summer.
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Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
In this week’s Media and Marketing podcast, host John Reynolds speaks to Ed Couchman, Snap’s UK general manager. Plus: interviews with magazine bosses at the 2019 PPA festival.
Although there appears to be an influencer backlash, today’s trust issues are just teething pains, writes Emily Knox.
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global’s male-heavy leadership is at odds with its audience.
In support of mental health, a host of top celebrities have teamed up with Prince William to broadcast a message simultaneously across hundreds of UK radio stations today.
As Radio Audio Week 2019 gets underway, MediaCom’s Mesha Williams explains why it’s important for agencies to take stock of what radio and audio has achieved in recent times, and looks at what the future holds.
Despite everyone hurling buckets of money at them, a new study shows only 4% of users trust the bulk of information coming from so-called influencers.
Publishers have to stop mourning the good old days and instead invest in producing quality content if they are going to successfully change the conversation about magazines, Bauer Media’s CEO of UK publishing said this week.
Sponsor content: There is always a place for a new media planning currency, writes Ian Gibbs – especially one that helps stretch client budgets further than ever when it comes to driving positive business outcomes.