Daryl Fielding finds a new book about returning to work a searingly honest guide that doesn’t pull its punches.
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Even ‘dumb’ frames can be dragged in to the 21st century through the considered application of data, writes Conrad Poulson.
What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP…
Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.
Bower will work alongside Saatchi & Saatchi’s David Hackworthy, as well as other senior strategy leads across Publicis Groupe.
In case you hadn’t noticed, the FIFA World Cup has just taken place and that means the commercial breaks have been overflowing with car ads. John Lowery rates their performances.
Emoji day has rolled around again for Apple and, to celebrate, the tech firm has announced that it will be releasing new emojis in a free software update later this year.
According to ongoing research by Enders Analysis, understanding consumer passions should be increasingly important to advertisers and media planners as 90+% of new discretionary spend has come from “identity categories”.
The average time spent watching online video is growing – and it’s impacting how brands plan campaigns, according to Zenith’s Online Video Forecasts 2018, published today.
Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?