There’s a very significant role classical brand thinking can play in changing the odds for start-ups, writes Craig Wills.
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A new Enders Analysis study has uncovered that spending on purchases related to our identity is increasing much more significantly than other household spend. Here, the report’s author explains why this is so important.
In his new role Benincasa will be responsible for Teads’ Publisher Suite, launching early next year, which aims to bring publishers closer to the advertiser’s business objectives.
Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.
Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences.
Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don’t strike the right balance between brand and activation.
A delegation of agency bosses has just returned from a trade mission to the US. Here, Paul Mead reports back on what the tech titans are up to.
By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith’s latest Advertising Expenditure Forecasts.
The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group – leading on the female media brand it also publishes.