In her new role, Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.
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Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.
Brian Lesser, the former CEO of GroupM in North America, has said media agencies are unable to do their best work because the contracts that they have with advertisers rely too much on simply driving down costs.