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The concept of masculinity is evolving and advertisers must evolve with it, according to a study released today reporting that 69% of men in the UK feel misrepresented by brands.

The news follows the company’s acquisition earlier this year by private equity firm Epris LLP, which purchased it from Meredith Corporation for an undisclosed sum.

Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.

The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.

The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).

Four ex-Karmarama bosses have set up Wax/On with the aim of “reinventing” the original partnership between media and creative agencies.

WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.

Ooyala’s State of the Media Industry 2018 report has been released, stating:“Data and data-driven video are the starting points for almost every conversation in media today. Content strategies, engagement policies, ads, production, supply chains — they’re all driven by machine learning, artificial intelligence and deep, deep data.“Ooyala’s new State of the Media Industry 2018 report… Continue reading Ooyala: State of the Media Industry 2018 report

Enough with ineffective committees – perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.

Sponsor content Rezonence’s Katy Eckersley looks at the fascinating insights that could help others on their own data journeys.