If you scrape beneath the surface of Unilever’s IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.
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The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Both the Guardian and the Observer recorded small boosts in circulation between December and January. More on that, and the rest of the newspaper market, in the latest ABC results.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
2017 opened with widespread declines in the Women’s Weeklies magazine market. That trend continued in the second half of the year.
Good Housekeeping performed well in the second half of 2017 – jumping two spaces since the start of the year to become the market leader.
The TV market posted a mixed bag of results in the second half of 2017, and year-on-year the market is generally in decline. However, circulation figures still remain strong.
The Economist UK edition outperformed Private Eye in the second half of 2017, with a 2.4% increase period-on-period in circulation, and 8% year-on-year.
The men’s lifestyle market is still fairly stable, with some healthy circulations and small period-on-period gains. However, year-on-year, every title has recorded a decline.