RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.
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John Lowery offers up a way to move fast and break Facebook.
Full report available at: Mediatel > Media Landscape > Performance> Annual top 10 films
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity’s Michael Karg.
For all its apparent faults, you can’t say Facebook isn’t resilient: the number of people using the social media platform has continued to rise despite a slew of scandals.
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
As advertiser money continues to flow towards increasingly toxic platforms, Raymond Snoddy wonders what it will take to see proper and ethical reform.
‘Repetitive, obtrusive and irrelevant’: consumer sentiment towards advertising has hit an all time low according to Credos, the industry’s think tank.
The out-of-home industry faces two significant barriers to growth, writes Talon’s Josko Grljevic, but they could turn into fantastic opportunities if tackled in the right way.