By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.
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Channel 4 has announced that just six cities remain in the running for its new National HQ and two Creative Hubs, out of 13 UK cities invited back for the second pitching process.
In his new role, Julian Carter will be responsible for leading and sustaining the company’s profitable revenue growth.
Recent claims that there are no means of measuring out-of-home ads is plainly untrue, writes Route Research’s Euan Mackay.
Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.
Future plc has announced plans to acquire the consumer division of digitally-led publishing and marketplace platform, Purch.
MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?
Three years in, Sue Todd explains the work she is undertaking to challenge adland’s perception of magazine advertising. Interview by Michaela Jefferson
Fox is a self-described “dot com dinosaur”, famed both for co-founding lastminute.com during the UK internet boom of the late 1990s and for becoming the youngest female member of the House of Lords in 2013.