More Uk articles

Look beyond the headlines and we discover more nuanced insights about the evolving nature of attention and trust, writes Fuse Insights’ Nick Drew.

In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever’s chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.

Siobhan Kenny, CEO at Radiocentre, explains why tax breaks for SME advertising will boost business growth and help fund the media business.

Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”

Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners – even in different sectors – will feel inspired to follow.

Mediatel caught up with Google’s ex-creative lead during the Future of Brands conference to find out what he loves – and really hates – about modern marketing.

Full report available at: Mediatel Connected > AV > Radio

Joining the leadership team, Stoppani will be responsible for leading the agency’s approach to delivering client service across the UK.

Speaking at the Future of Brands, Denise Turner, insight director, Newsworks, and Jacob Lachmann, CEO, AudienceProject, discuss whether the tide turning against digital marketing – and if so, what it means.

Dominic Chambers said the car maker, with an eighty-year history, would find dealing with some aspects of the regulation difficult because of pre-digital business infrastructure, signalling problems for other older brands.