More Uk articles

Just like British politics, our press is also hopelessly divided in trying to make sense of Brexit, writes Raymond Snoddy.

Jenni Prout picks her top five digital marketing themes from last month’s MAD//Fest, gleaned from brands including Monzo, Uber, Missguided and Deliveroo

Nick Manning, Bob Wootton and Brian Jacobs share their views on WPP’s mission to turn the beleaguered holding company into a “creative transformation” business.

Addressable and targeted television advertising is on the rise, and whilst it’s clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?

After eight years at Channel 4, Dan Brooke has today announced that he will be stepping down as both chief marketing & communications officer, and board champion for inclusion & diversity.

Wavemaker’s Anna Hickey never had a master plan, but sometimes that’s the best way to forge a career.

WPP has today published its hotly anticipated strategic review, with CEO Mark Read announcing a mission to turn the beleaguered holding company into a “creative transformation” business.

Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.

Brian Lesser, the former CEO of GroupM in North America, has said media agencies are unable to do their best work because the contracts that they have with advertisers rely too much on simply driving down costs.

Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?