As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.
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In-house agency OLIVER has hired Richard Stainer as CEO, global clients to expand the agency’s in-house service to global brand clients.
Newly-merged WPP agency VMLY&R has hired Justin Pahl for its new London CEO position, focusing on growing the agency’s capabilities to deliver an integrated creative and digital offering.
Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh… total TV and VOD measurement is a bit too much like Brexit.
Mediatel Connected has launched a new section focusing on Digital Publications – making it quick and easy to access data alongside useful social stats, contacts, profiles, rates and market data.
Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.
Thinkbox has released its annual “Year In TV” report.It states: “TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course. As some live TV viewing is… Continue reading Thinkbox: A Year in TV 2018-19
According to Radiocentre, listeners want those in the know to curate their music for them – which streaming services cannot currently offer in the way radio can.
There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox’s Matt Hill – and it really makes no sense.