Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn’t seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.
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The final session at Mediatel’s important new conference, The Future of Brands, is being led by global mobile agency Fetch and asks How can digital marketing deliver positive change?
The change in structure is designed to help brands win in the experience economy, said Tom Roberts, CEO.
Johnston will replace outgoing CEO and co-founder Sarah Wood, who announced in October she will be taking up the role of non-executive chair of Unruly’s board of directors.
At our inaugural Future of Brands conference next week we will be asking two experienced senior clients who is, should and will be their most trusted adviser.
Route’s Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.
We invite all practitioners with a stake in delivering outstanding solutions for the connected consumer to select from the categories below that best match your contribution and to enter this year’s awards.
Ooyala’s Q3 2017 Global Video Index has released its latest video numbers, stating:
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.
The winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launches tonight, coinciding with mental health awareness ‘Time To Talk’ day.