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Matt Hancock has the makings of a very considerable Culture Secretary, writes Raymond Snoddy – if he can wean himself off spurious pay comparisons.
In his new role, Rutherford will help to transform the company’s client offering, deepen relationships with agency networks and drive collaboration with industry bodies.
Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars’ Simon Harwood.
Execs from Google, Total Media, the7stars, Starcom and Mindshare UK give their take on what the latest results mean for the industry.
Digital marketing platform Impact Radius has announced the appointments of Scott Brazina and Adam Furness.
Admitting 2017 had been a “difficult year”, YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.