There are metaphorical rooms where we store information about brands – and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?
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Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF’s own female talent serving in front line roles.
Hannah McCready reflects on the media agency pitching process after attending Mediatel’s Future of Brands
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Mediatel Connected has released a new report, focusing on cinema, called “Rewind//FastForward”.
Sponsor content: JICMAIL attended the Future of Brands to talk about how the new currency can support customer outcomes through the use of econometrics. Tara Pickles explains.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.
In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.