The news that Microsoft has decided to withdraw its three non-executive directors from Telewest sent shares in the company tumbling midweek and they ended as the worst performers, down almost 30% at 6˝p by the close of Friday’s trading.Week on week, the strongest performance came from publisher Future Network, which saw an improvement of 10.5%… Continue reading Sharewatch
Three quarters of a million people have improved service or access for the first time for national commercial digital radio stations, with the switching on, by NTL, of the 62nd transmitter in the Digital One national network.The Angus transmitter, which was switched on last week, links the existing transmission area in North East Scotland between… Continue reading Digital One Switches On 62nd Transmitter
JCDecaux Airport employed a range of ambient and promotional media to target the 50 charter flights full of European football fans arriving at Edinburgh and Glasgow airports for the UEFA Champion’s League Cup final last Wednesday. The media space was booked by Ford and Amstel.JCDecaux Airport’s director of regions, Murray Bothwell, commented: “Ford and Amstel… Continue reading JCDecaux Airport Mixes Media For Football Promotion
Channel 4 has revealed the schedule for the first week of Big Brother 3, which launches this Friday. As well as a new house, new viewing options will mean that viewers will be able to keep an eye on contestants for almost 24 hours a day on digital TV, as well as in public places… Continue reading Big Brother Set For Blanket Coverage
Commercial radio is showing signs of recovery from the advertising slowdown, having seen a year on year increase in investment by advertisers for the first quarter of this year, the first positive sign after three successive quarters of revenue decline.Total advertising revenue for the first three months of 2002, according to the Radio Advertising Bureau… Continue reading Commercial Radio Sees End To Revenue Decline
Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline.Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football World… Continue reading ITV Revenue Looks Up In July
Pub media company Hi-Tech Solutions is launching a £4m washroom advertising campaign on behalf of KP to promote its new Hula Hoop Shoks.The month-long campaign is designed to target 18-24 year-olds and includes 700 washroom posters that will run alongside traditional poster and TV advertising. Three different creatives advertising the three different Hula Hoop Shok… Continue reading Hi-Tech Solutions Brings KP To Pub Toilets
Wireless marketing channel Nightfly has launched a campaign for Archers designed to drive traffic to a new “girls night out” online planning service created by the brand.During May 50,000 targeted text messages will be sent out to women on Nightfly’s permission-based database. Messages will only be sent to females aged 18-30, preferably full time workers… Continue reading Nightfly Promotes ‘Girls’ Night Out’ For Archers
Smash Hits TV is celebrating its first anniversary of being on air with a branding makeover.Emap is thought to be spending a five figure sum on the revamp, which from tomorrow will see the digital music channel adopt new branding, programming and break bumpers to bring it in line with a new look based around… Continue reading Smash Hits TV Celebrates Birthday With Rebrand
Virgin Radio has secured Telewest Broadband’s Blueyonder internet service as the seven-figure sponsor of its Pete & Geoff drive-time show.The sponsorship, which runs until June 2003, is designed to raise brand awareness of Blueyonder’s broadband service and includes a bespoke and interactive cross-media package incorporating on-air and online activity.On-air credits communicating the benefits of broadband… Continue reading Virgin Secures Drive-Time Sponsor
