TalkSPORT has secured Chrysalis-owned Rivals Digital Media as the six-figure sponsor of its Sunday Morning Sports Breakfast Show.The deal begins this week and will see Rivals and its portfolio of sites mentioned in credits, trials and live reads on TalkSPORT for the next eight weeks. Rivals will use the airtime to promote its sporting and… Continue reading TalkSPORT Listeners To Wake Up With Rivals
Media stocks received a boost last week following the publication of the Government’s Draft Communications Bill on Tuesday (see Draft Communications Bill Relaxes Cross Media Rules).Week on week analysis shows that Carlton and Granada, which were given the go ahead by the Bill to merge into a single ITV, were among the best performers in… Continue reading Sharewatch
NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2%. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian, which saw a… Continue reading NRS National Newspaper Round-Up – March 2002
A major study from the PPA shows that 87% of business decision makers regularly consult B2B magazines which, according to the research, dominate all other media in terms of usefulness.Of the 500 business decision-makers interviewed for the study, which was conducted by NFO WorldGroup, 73% said that B2B magazines contain information useful to their jobs… Continue reading B2B Mags More Useful Than The Internet Says Research
The value of shares in BSkyB has been weakened today due to press speculation over the weekend that a spectrum tax could be imposed on satellite broadcasting.The draft Communications Bill published last week (see Draft Communications Bill Relaxes Cross Media Rules) left an open ended position with regard to a possible tax on all parts… Continue reading Spectrum Tax Speculation Hits Sky Share Price
Wireless Group owned TalkSPORT has secured Ginsters as the sponsor of its World Cup competition.The deal will see Ginsters support TalkSPORT’s summer football coverage as the “unofficial snack food of football fans.” The sponsorship features a three-week on-air promotion known as “do the double,” which is linked to an eight-week on-pack contestant entry initiative.TalkSPORT branding… Continue reading TalkSPORT In World Cup Deal With Ginsters
Digital betting and sports content business UKbetting has made an offer for TEAMtalk that values the radio and media group at around ďż˝10.2 million.UKbetting had not had any formal discussions with TEAMtalk’s management prior to announcing its 4.5p per share offer for the group, which owns national talk-based radio station TEAMtalk 252.Commenting on the offer,… Continue reading UKBetting Makes Offer For TEAMtalk
The recently relaunched Daily Mirror has today sparked a new price war by cutting its cover price to 20p, a move which has been followed by News International’s Sun.Trinity Mirror announced the price cut, which is the second phase of the paper’s brand relaunch (see Mirror Drops Red Top For New Look), on Saturday. News… Continue reading Daily Mirror Cuts Cover Price
JCDecaux has secured the recently launched Michelin Group subsidiary, ViaMichelin UK, as the first advertiser to use its new Cromwell Road “Pagoda” site.The site, which has both a backdrop for conventional poster advertising and a stage area for showcasing actual products, features a giant model of the Michelin Man as well as ViaMichelin representatives distributing… Continue reading JCDecaux Secures Brand For Pagoda Site
