Reaching the right people at exactly the right time is every advertiser’s dream. Sebastian Bishop, co-founder of Espotting Media, considers how pay-per-click search engines are helping to make this utopia a reality.Down the pub, Joe is chatting to a mate about needing a new car. As if by magic, he opens a magazine and there’s… Continue reading NewsLine Column: Advertising Utopia
More people tuned in to the repeat of Channel 4’s spoof Brass Eye documentary on paedophilia last night than watched it the first time around.The repeat of the controversial satire, which was shown at 10:30pm yesterday, attracted an average audience of 1.5 million and achieved a 10.1% share of viewing. This compares with 1.3 million… Continue reading 1.5 Million Tune Into Brass Eye Repeat
Freeserve is launching a multimillion-pound marketing campaign to drive uptake of its new high-speed internet access product.The cross-media campaign, which launches tomorrow, will be led by a major new TV ad that will appear in heavy rotation across terrestrial and major satellite channels. The ad, created by M&C Saatchi, draws on the success of Freeserve’s… Continue reading Freeserve Unveils Broadband Campaign
BSkyB yesterday afternoon exercised its put option with respect to its 22% stake in KirchPayTV in a move that is likely to be the final nail in the coffin for the heavily-indebted media group Kirch.Sky’s put option gives it the right to have its 22% stake bought back by Kirch and this is what was… Continue reading BSkyB’s 22% Put Option Set To Force Kirch Collapse
Viacom Outdoor has confirmed that its XTP cross-track projection system will not launch this year as expected.The launch of XTP system has already been put off twice due to a combination of safety issues and financial problems (see Viacom Outdoor Delays Launch of XTP), a delay which outdoor buying company Blade has estimated could cost… Continue reading XTP System Will Not Launch This Year
Viacom-Outdoor has secured five major brands to use its new Golden Jubilee bus advertising packages which launch in London this month.Each package consists of 10 gold Routemaster buses which have been specially commissioned to mark the Queen’s Golden Jubilee in June. Nestle’s Felix, Marks and Spencer, Mars Celebrations, Unilever’s Surf and Transport for London have… Continue reading Viacom Outdoor Secures Brands For Jubilee Packages
The latest ABC figures for National Newspapers show that if the many Queen Mother commemorative issues at the start of the month had any effect on circulation, it was minimal.The best performers in this analysis were titles seen as failing in the not-too-distant past. In percentage terms the biggest rise period on period was at… Continue reading ABC National Newspaper Round-Up – April 2002
BSkyB saw shares fall 4.48% yesterday to close at £6.82 following news that it faced a possible “satellite dish tax” (see Spectrum Tax Speculation Hits Sky Share Price) under plans announced in the Government’s draft Communications Bill published last week (see Draft Communications Bill Relaxes Cross Media Rules).Cable & Wireless also performed poorly yesterday with… Continue reading Sharewatch
TalkSPORT has secured Chrysalis-owned Rivals Digital Media as the six-figure sponsor of its Sunday Morning Sports Breakfast Show.The deal begins this week and will see Rivals and its portfolio of sites mentioned in credits, trials and live reads on TalkSPORT for the next eight weeks. Rivals will use the airtime to promote its sporting and… Continue reading TalkSPORT Listeners To Wake Up With Rivals
NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2%. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian, which saw a… Continue reading NRS National Newspaper Round-Up – March 2002
