Is the Information Super Highway as super as we once supposed? Or are we in need of some signposting? Ian Foulds, senior advertising planner at News International, sees a long road ahead.The internet – trumpeted since birth, can it do nothing wrong? For many it can, and quite often does.Quickly penned “The Information Super Highway”… Continue reading NewsLine Column: Lost in Cyber-Space
Thanks to the time difference between the UK and World Cup host countries Japan and Korea, research carried out for RAB suggests that 36% of football fans will use radio to follow matches, compared to 15% during the last World Cup, as “deskbound” fans find alternative ways to TV for following the action.With the launch… Continue reading Feature: Sport On The Radio
Capital Radio Advertising has agreed a £1.2m sponsorship deal with Bacardi rum as an extension of its existing Entertainment Capital partnership with the drinks brand.The multi-platform deal, formulated by Universal McCann, will run across Capital stations throughout 2002 and will see the extension of the on-air and online sponsorship of the Entertainment Capital and Bacardi… Continue reading Capital Extends Bacardi Rum Sponsorship In £1.2m Deal
Reaching the right people at exactly the right time is every advertiser’s dream. Sebastian Bishop, co-founder of Espotting Media, considers how pay-per-click search engines are helping to make this utopia a reality.Down the pub, Joe is chatting to a mate about needing a new car. As if by magic, he opens a magazine and there’s… Continue reading NewsLine Column: Advertising Utopia
More people tuned in to the repeat of Channel 4’s spoof Brass Eye documentary on paedophilia last night than watched it the first time around.The repeat of the controversial satire, which was shown at 10:30pm yesterday, attracted an average audience of 1.5 million and achieved a 10.1% share of viewing. This compares with 1.3 million… Continue reading 1.5 Million Tune Into Brass Eye Repeat
Freeserve is launching a multimillion-pound marketing campaign to drive uptake of its new high-speed internet access product.The cross-media campaign, which launches tomorrow, will be led by a major new TV ad that will appear in heavy rotation across terrestrial and major satellite channels. The ad, created by M&C Saatchi, draws on the success of Freeserve’s… Continue reading Freeserve Unveils Broadband Campaign
BSkyB yesterday afternoon exercised its put option with respect to its 22% stake in KirchPayTV in a move that is likely to be the final nail in the coffin for the heavily-indebted media group Kirch.Sky’s put option gives it the right to have its 22% stake bought back by Kirch and this is what was… Continue reading BSkyB’s 22% Put Option Set To Force Kirch Collapse
Viacom Outdoor has confirmed that its XTP cross-track projection system will not launch this year as expected.The launch of XTP system has already been put off twice due to a combination of safety issues and financial problems (see Viacom Outdoor Delays Launch of XTP), a delay which outdoor buying company Blade has estimated could cost… Continue reading XTP System Will Not Launch This Year
Viacom-Outdoor has secured five major brands to use its new Golden Jubilee bus advertising packages which launch in London this month.Each package consists of 10 gold Routemaster buses which have been specially commissioned to mark the Queen’s Golden Jubilee in June. Nestle’s Felix, Marks and Spencer, Mars Celebrations, Unilever’s Surf and Transport for London have… Continue reading Viacom Outdoor Secures Brands For Jubilee Packages
The latest ABC figures for National Newspapers show that if the many Queen Mother commemorative issues at the start of the month had any effect on circulation, it was minimal.The best performers in this analysis were titles seen as failing in the not-too-distant past. In percentage terms the biggest rise period on period was at… Continue reading ABC National Newspaper Round-Up – April 2002
