Channel 4 has secured The Times as the sponsor of its Test cricket in a deal worth around £1m.The deal will include sponsorship of Channel 4’s live coverage of the three Tests against Sri Lanka, which begin on 16 May and the Test series against India, which will be screened from July through to September.Marketing… Continue reading Channel 4 Secures The Times As £1m Cricket Sponsor
Email and wireless marketing solutions company Messagizer has been awarded the contract to handle advertising for youth marketing group Youthmail.The deal will see Messagizer host Youthmail’s 100,000 profiled email subscribers and 50,000 SMS subscribers on its own databases. The inventory will then be presented to agencies and clients through the Messagizer sales team in the… Continue reading Messagizer Secures Youthmail Deal
RAJAR has announced that its research into the use of electronic meters to measure radio audiences will be completed early next year.Unveiling the latest audience data for the three month period ending March 2002 (see RAJAR Results Q1 2002- Overall Summary), RAJAR’s managing director, Jane O’Hara, confirmed that trials of the Arbitron pager and Radiocontrol… Continue reading RAJAR To Complete Meter Testing
The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation, but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals
BSkyB added 171,000 satellite subscribers to its service in the first quarter of 2002, bringing the total to 5.9 million, the company announced in its interim financial results this morning. Sky Digital is now by far the dominant digital, pay-TV operator in the UK in terms of subscriber numbers, following the close of ITV Digital… Continue reading BSkyB Shows Good Growth In Q1, No Plans For Radio Or TV
Retail media company The Media Vehicle has secured the contract to install a network of floor posters in 200 Tesco stores around the country.Unilever will be the first advertiser to use the Tesco sites and is to promote its new Exotic Fragrances comfort softener over a four week period. The campaign, which is a spoof… Continue reading The Media Vehicle Enters Tesco Stores
JCDecaux Airport has secured Bacardi as the first brand to use its new Holographic Media advertising system in Heathrow airport.The system, which projects moving images onto transparent glass surfaces, will be used by Bacardi to target travellers in the departure lounge of Heathrow’s terminal three. A glass screen will be suspended from the ceiling of… Continue reading JCDecaux Airport Gets Holographic With Bacardi
Viewers are becoming increasingly concerned about the levels of sex and violence in British soaps, according to a new report for the Broadcasting Standards Commission (BSC).The report shows that many viewers believe the sensationalist nature of storylines in soaps such as EastEnders and Coronation Street is rendering them unsuitable for pre-watershed viewing. Parents were found… Continue reading Viewers Concerned About Sex And Violence In Soaps
A year on year comparison of RAJAR figures released for the first quarter of this year show that once again BBC Radio 2 dominated the national scene. Compared to Q1 2001 it saw an 18.7% increase in weekly reach, while share was up 1.6 percentage points.Of the commercial stations Classic FM did well, seeing a… Continue reading RAJAR Results Q1 2002- National Stations
