The average value of creative and media agency pitches dropped by 10% during 2001 to £2,536m, according to MediaTel Group and the AAR’s NewBizMoves 2001 Annual Report.The report, which is partially based on data from the marketing, adverting and media trade press, shows that the extent of new business activity increased during 2001, with the… Continue reading Average Value of Pitches Drops During 2001
Telewest Broadband is launching an “enhanced” interactive TV service to coincide with this summer’s World Cup and Channel 4’s Big Brother.The service, which is similar to that already available to Sky Digital viewers, has been developed in conjunction with BBCi and Channel 4 and allows Telewest Broadband’s digital customers to access interactive content direct from… Continue reading Telewest Launches Interactive TV Service
Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million.Capital says that combined radio revenues for April and May are… Continue reading Capital Radio Profits Hit By Ad Decline
Attic Futura is to launch SMS services for readers of two of its teen titles, Sugar and cd:uk. The services will be the first of their kind to be available on all four mobile networks and on pay-as-you go as well as monthly billing contracts.The June issue of cd:uk, on sale on 24 May, will… Continue reading Attic Futura Teen Titles Launch Text Services
Jobs in marketing and media have overtaken jobs in consulting as the most sought after by graduates, according to new research. The annual UK graduates survey, details of which appear in today’s Independent, found that 13% of graduates expressed an interest in careers in these areas, down from 14% in 2001 for marketing and 13.9%… Continue reading Media And Marketing Jobs Top Choice For Graduates
Total online advertising spend increased by 7.1% year on year during 2001 to £165.7m, according to figures published today by the IAB.The research, which is based on revenues reported by the finance departments of online media owners, shows that the industry experienced “clear growth” during 2001 despite a depressed economic landscape and recessionary behaviour in… Continue reading Online Adspend Shows Growth Despite Tough 2001
Continental Research has launched a digital audience research service which will provide data for the specialist satellite channels and radio stations that broadcast on the Sky digital platform. Launched yesterday “Specialisting” is designed to work alongside BARB and RAJAR data, giving detailed audience profiling and the opportunity to carry out ad hoc research surveys in… Continue reading Continental Launches Digital Audience Research Service
Radio is the most active medium in promoting evidence of its effectiveness as an advertising tool, according to a new report from independent research company Ocean Consulting.The report, which is based on research carried out by NOP, shows that 40% of agency/advertiser customers believe that radio is doing the most to demonstrate its effectiveness, well… Continue reading Radio Considered Most Active In Promoting Effectiveness
The ASA has chosen not to censure poster ads for Calvin Klein and Dolce & Gabbana underwear despite complaints that they were “indecent” and “offensive”.Those objecting to the ad for Calvin Klein, which featured a man wearing nothing but a pair of underpants, did so on the grounds that it was sexually suggestive and demeaning… Continue reading ASA Says Pants To Poster Complaints
The best performance in yesterday’s media market came from Cordiant, which saw shares rise 7.29% to close at £1.03 following renewed speculation that Havas of France might mount a bid for the group.BSkyB also performed well yesterday with stock improving 4.11% to finish at £7.10 after Vivendi disposed of 250 million shares in the company… Continue reading Sharewatch
