Virgin Radio has secured Telewest Broadband’s Blueyonder internet service as the seven-figure sponsor of its Pete & Geoff drive-time show.The sponsorship, which runs until June 2003, is designed to raise brand awareness of Blueyonder’s broadband service and includes a bespoke and interactive cross-media package incorporating on-air and online activity.On-air credits communicating the benefits of broadband… Continue reading Virgin Secures Drive-Time Sponsor
The first ever taxi advertising in Leeds launched this week, with 5 fully liveried Taxi Media black cabs promoting the upcoming opening of a Radisson SAS Hotel in the city.The twelve month campaign kicked off on Monday, ahead of the hotel opening on 28 May. Each taxi features creative which draws on different aspects of… Continue reading First Taxi Ads In Leeds Launched
Capital Radio saw shares fall 0.26% yesterday to close at £7.77˝ after announcing that radio revenues fell by 7% to £59.6 million for the six months ended 31 March 2002 (see Capital Radio Profits Hit By Ad Decline).Telewest continued to see shares fall yesterday, with stock slipping 12.12% to finish at 7źp on the back… Continue reading Sharewatch
MTV has been forced to delay the highly anticipated UK premier of fly-on-the-wall documentary The Osbournes due to contractual difficulties.According to press reports, a bidding war between ITV and Channel 4 has already begun for the UK terrestrial rights to The Osbournes, which has been a huge hit in the US. President Bush was apparently… Continue reading MTV Delays UK Debut Of The Osbournes
Channel 5 is set have its coverage improved following an announcement by the ITC saying that international clearances have now been agreed for enhancements to the channel’s transmitter plan. The improvements should mean that coverage reaches 66% of the UK population.The enhancements were identified when applications for the fifth terrestrial licence were invited in November… Continue reading Channel 5 To Have Improved Coverage
The Independent Television Commission has confirmed that it has received “a number of expressions of interest” in the three digital terrestrial multiplex licences formerly owned by ITV Digital.At this stage the expressions of interest are confidential, but it is thought that possible bidders may include a consortium of terrestrial broadcasters including the BBC and former… Continue reading ITC Receives Expressions Of Interest In Digital Licences
Clear Channel has announced the appointment of Peta Corsan to the newly created role of business development director. Her brief will be to develop partnerships with international advertisers seeking cross border outdoor media campaigns and to create campaigns in partnership with teams in Clear Channel businesses worldwide.She will report to Robert Thurner, group marketing director… Continue reading Clear Channel Creates Business Development Role
Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million.Capital says that combined radio revenues for April and May are… Continue reading Capital Radio Profits Hit By Ad Decline
Attic Futura is to launch SMS services for readers of two of its teen titles, Sugar and cd:uk. The services will be the first of their kind to be available on all four mobile networks and on pay-as-you go as well as monthly billing contracts.The June issue of cd:uk, on sale on 24 May, will… Continue reading Attic Futura Teen Titles Launch Text Services
Jobs in marketing and media have overtaken jobs in consulting as the most sought after by graduates, according to new research. The annual UK graduates survey, details of which appear in today’s Independent, found that 13% of graduates expressed an interest in careers in these areas, down from 14% in 2001 for marketing and 13.9%… Continue reading Media And Marketing Jobs Top Choice For Graduates
