Digital marketing agency, Outrider is to merge with digital media shop, The Digital Edge, following the acquisition of the Tempus Group by WPP at the end of last year.The new company will keep the Outrider name in the UK and Europe but will be known as The Digital Edge in US, where the Outrider identity… Continue reading Outrider To Merge With Digital Edge
Channel 5 has secured financial services company More Th>n as sponsor of its new motoring series 5th Gear. The channel has also lured Top Gear presenters Quentin Wilson and Tiff Needell from the BBC to front the show, which begins in April.News of this lifestyle programming deal comes in the wake of Channel 4’s announcement… Continue reading More Th>n Sponsors C5 Motor Series
Despite declaring last year “difficult”, Highbury House’s higher than expected results (see Highbury House Sees B2B Publishing Revenues Flat For 2002) helped push the publisher’s share price up over 10% by the end of yesterday, to finish at 26p.Capital shares remained buoyant, rising 40p to £8.12˝ and despite the continuing questions over ITV Digital’s future… Continue reading Sharewatch
Virgin Radio has created a bespoke cross-media campaign for publisher Hodder & Stoughton to promote the launch of three new books by Stephen King.The first book, Everything’s Eventual was released this week, and the marketing campaign kicked off with the launch of a microsite within Virginradio.co.uk. The site includes facts and figures, extracts from the… Continue reading Virgin Creates Cross-Media King Campaign
Despite declaring last year “difficult”, Highbury House’s higher than expected results (see Highbury House Sees B2B Publishing Revenues Flat For 2002) helped push the publisher’s share price up over 10% by the end of yesterday, to finish at 26p.Capital shares remained buoyant, rising 40p to £8.12˝ and despite the continuing questions over ITV Digital’s future… Continue reading Sharewatch
Kelvin MacKenzie’s Wireless Group has once again stated its lack of faith in the RAJAR diary system for determining radio audience figures, having completed the first UK trial of an electronic wristwatch system of audience measurement.The group presented the findings of the trial yesterday at the Future of Radio conference in London. The results of… Continue reading TWG Uses Trial Results To Challenge RAJAR
Natmags has poached Sarah Whelan, deputy editor of IPC’s Ideal Home to editor of House Beautiful, following the departure of Libby Norman, editor for two years, to “pursue her career independently of the National Magazine Company.”Managing director Duncan Edwards said that the company was “delighted” with the appointment, adding “This market was invented by House… Continue reading Whelan Moves Into House Beautiful
Rupert Murdoch’s ambitions to increase his UK TV and radio interests could be prevented by the legislation contained in the forthcoming Communications Bill, according to reports in today’s Financial Times.While the expectation is that revised legislation on media ownership would allow large-scale radio and television mergers, the FT says that under the preferred plan newspaper… Continue reading Murdoch Expansion May Be Halted By Bill
The 57 million Valentines Day text messages sent meant that the average number of messages sent on any one day in the month was 44 million, compared with 28.8 million in the same month in 2001.New figures from the Mobile Data Association show that 1.2 billion text messages were sent person to person in the… Continue reading Valentine’s Texts Boost February SMS Total
The Nationwide Football League has, as expected, rejected the revised offer from ITV Digital for media rights to the games of its 72 member clubs. The new offer, made because of the digital platform’s increasing financial difficulties, was thought to be considerably lower than the price originally agreed. If the League had accepted it could… Continue reading Football League Rejects ITV Digital Offer
