Virgin Radio has created a bespoke cross-media campaign for publisher Hodder & Stoughton to promote the launch of three new books by Stephen King.The first book, Everything’s Eventual was released this week, and the marketing campaign kicked off with the launch of a microsite within Virginradio.co.uk. The site includes facts and figures, extracts from the… Continue reading Virgin Creates Cross-Media King Campaign
Women in Europe are continuing to increase their usage of the internet, but behave differently online to men, according to new research from Jupiter MMXI.The research showed that while women spend less time on the internet each month- just under 7 hours compared to just under 10 hours for their male counterparts- they spend their… Continue reading Research Reveals Women’s Web Habits
There was some cautiously encouraging news for the media sector yesterday when Carlton’s trading statement said that advertising in the last three months, while down, was better than the three months before. Meanwhile, a statement following the Granada AGM predicted a rebound in TV ad revenues in May. Carlton shares ended up 12˝p at £7.72˝,… Continue reading Sharewatch
Highbury House Sees B2B Publishing Revenues Flat For 2002Publishing group Highbury House Communications, has this morning posted full year financial results slightly ahead of the expectations set out in December, but the year was nevertheless declared ‘difficult’.Revenue rose 29% to £100 million and pre-tax profits were up 15% to £6.9 million.Highbury said that consumer advertising… Continue reading Highbury House Sees B2B Publishing Revenues Flat For 2002
Following last year’s successful cut price digital radio set promotion by the DRDB (see Cut Price Digital Radio Promotion Is Success) digital radio consortium MXR is to promote in-car digital radio with an analogue radio campaign running across Heart stations in London and the West Midlands and four regional Galaxy stations.The two week campaign will… Continue reading MXR Launches In Car DAB Promotion
Scottish Radio Holdings’ wholly owned subsidiary, Score Outdoor, has appointed Greg Forster as its new director of sales, following the resignation of Bill Wilson, who will leave the group at the end of this month.Forster currently holds the position of deputy sales director at the group. Gerry Brew, Score’s managing director, commented: “We’re lucky to… Continue reading Score Outdoor Appoints Sales Director
ISBA has said that it is willing to facilitate discussions regarding the possible benefits to UK advertisers of a single ITV company with representatives from the commercial channel and its own members. Until now the industry has maintained doubts that competitiveness could be maintained if the two major ITV shareholders, Carlton and Granada, are allowed… Continue reading ISBA Agrees To Talks With ITV Companies
ITV Digital could face imminent closure if a lower offer for media rights is not accepted by the Football League today, according to reports in today’s national press.The troubled digital TV platform was meant to pay around £180m over for the rights to screen Nationwide League football games, but now, faced with financial pressure, it… Continue reading Football League Rejection Could Close ITV Digital
ITV and the BBC have asked for permission from the ITC to broadcast coverage of the World Cup Finals Tournament this year. Under the Broadcasting Act permission has to be gained as this is a Group A listed event covered by the ITC Code on Sports and Other Listed and Designated Events.The BBC and ITV… Continue reading ITV And BBC Seek ITC Permission For World Cup
Express Newspapers may be looking to launch a Sunday edition of red-top title the Daily Star, according to a report in today’s Campaign.The Daily Star is the only one of the three titles purchased by Northern & Shell in 2000 (see Gossip And Girlie Publisher Takes On Express And Star) to have performed well since… Continue reading Desmond’s Star May Take On Sunday Market
