The value of the brand looks set to continue growing in importance in the media industry. As the learning process in brand marketing continues Stuart Corke, Head of Strategic Planning at News International, feels many lessons are just as valuable for media planners.According to Interbrand the future of brands is dependent on their ability to… Continue reading Feature: Branding The Future
The new chairman of the BBC, Gavyn Davies (see Davies Announced As New BBC Chairman), has dimissed the calls being made by commercial rivals for a level playing field as “bogus”, adding that he has yet to meet anyone who would give up the BBC for the sake of the licence fee.In an interview with… Continue reading New BBC Chair Dismisses Unfairness Claims
The ongoing success of Oscar nominated Lord of the Rings helped UK cinemas attract the highest number of January visitors since 1972, when The Godfather was the big box office draw. A total of 15 million people visited the cinema during last month, up 29% year on year.Lord of the Rings topped the box office… Continue reading Lord Of The Rings Rules January Cinema
Maiden has won the contract to market three Trivision 48 sheet sites at the new John Lennon Airport in Liverpool. Two of the sites are positioned in the check-in hall and one in the arrival hall of the airport, which last year handled 2.25 million passengers.Renault and BT are among the advertisers already signed up… Continue reading Maiden Checks In At John Lennon Airport
The Future Network has announced the launch of its Official Xbox Magazine in four countries across Europe, including the UK, to coincide with Microsoft’s European launch of the new games console.The title will go on sale on 28 February, ahead of the console’s 14 March launch date. The magazine will be priced at £5.99 and… Continue reading Future Prepares For European Xbox Launch
January 2002 saw another month by month increase in the number of text messages sent in the UK, as has been the case since April last year. A total of 1.4 billion text messages were sent during the month, according to the Mobile Data Association (MDA)Text messaging increased steadily throughout last year, to reach an… Continue reading January Text Message Total Reaches Record High
The Radio Authority has invited applications for a digital multiplex licence which could reach an adult population of around 4.25 million in the Yorkshire region.Applicants have until 18 June to submit proposals for the licence, which covers most parts of the former metropolitan counties of South Yorkshire, West Yorkshire and Humberside and part of the… Continue reading Radio Authority Offers Yorkshire Multiplex Licence
Over a bad week for media shares, among the worst three performers was Cable & Wireless, whose profits warning (see Sharewatch) brought shares down by more than 10% week on week, to end at £2.07.WPP issued a strong set of results (see WPP Results Beat Expectations, But Shares Dip) but it was not enough to… Continue reading Sharewatch
Pearson Puts FT Business Up For SalePearson has this morning confirmed that, having received several expressions of interest in FT Business, it has appointed investment Lazard to advise on the sale.The FT Business portfolio includes Investors Chronicle, The Banker, Money Management and Financial Adviser in the UK but does not include the FT or Pearson’s… Continue reading Pearson Puts FT Business Up For Sale
Emap has announced the appointment of David Rough of Legal & General Investments as non-executive director. Emap chairman Adam Broadbent commented: “It is important for any Board to be receptive to new ideas and we look forward to [Rough] bringing his expertise to the Emap Board.”Emap’s radio stations saw a 0.7% increase in weekly reach,… Continue reading Emap Looks To Rough For New Ideas
