Advertising revenue including sponsorship and promotions for UK commercial radio fell 7.5% year on year to £550m, according to the Radio Advertising Bureau (RAB). However, it is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, which would mean that market share… Continue reading 2001 Radio Revenue Sees 7.5% Year On Year Fall
IPC has confirmed that the year-old InStyle magazine is to move to the IPC Southbank stable. The title has been published from launch by Time Life Entertainment, but became legally part of IPC after AOL Time Warner took the company over last year (see AOL Buys IPC Media For £1.15bn).The AOL/Time Warner takeover also meant… Continue reading InStyle Moves To IPC Southbank
Week on week analysis reveals that Telewest was the worst performer in last week’s media market. Shares fell 40% week on week to close at 18p, following speculation that the cable operator would be forced to restructure its debt because of a lack of funding.At the other end of the scale the best performance in… Continue reading Sharewatch
The IPA has released its fourth quarter Trends in Television report for 2001, which shows that patronage for all major terrestrial TV channels is continuing to decline, whilst non-terrestrial channels now achieve an average weekly patronage of around 40%, compared with 31% two years ago.The report shows that ITV’s share of viewing remained static during… Continue reading IPA Report Shows TV Viewing Continues To Decline
The BBC has pulled out of negotiations for the terrestrial TV rights to The Simpsons after Channel 4 and Channel 5 allegedly bid seven times more than the price currently being paid by the BBC.A spokesman for the corperation today confirmed that Jane Root, controller of BBC2, had walked away from negotiations following “vastly inflated… Continue reading BBC Says Doh! Over Simpsons Rights
TV viewing levels across all “key audiences” are increasing, according to the latest data released by BARB.Figures generated by the new ratings system show that the overall average hours of viewing for the week ending 10 February was just over 25˝ hours per person. BARB claims that this is the highest viewing level of the… Continue reading BARB Data Shows Viewing Increase
An SMS advertising campaign created by Flytxt helped Cadbury to enjoy a near record year in terms of profits and generated around 4 million responses in a two week period, according to Flytxt’s vice president of business development, Pamir Gelenbe.Speaking at the SMS 2002 mobile marketing event Gelenbe announced that the campaign, which invited consumers… Continue reading SMS Campaign Boosts Profits For Cadbury
Maiden’s Transvision screens at Victoria and Waterloo railway stations were included in a Valentines Day promotions package which is to be first of several themed bespoke campaigns using the medium to be offered this year.The Valentines Day package was created for Muller yoghurt, and involved creative being shown on the Transvision screens for the week… Continue reading Transvision Fills Stations With Muller Love
The number of subscriptions to the internet increased by 11.5% between January and December 2001, according to the latest Index of Internet Connectivity report from the Office Of National Statistics (ONS).According to the report, the number of subscriptions to internet service providers (ISPs) has increased in almost every month since January 2001, the only exception… Continue reading Internet Connectivity Increases
Shares in Telewest fell to an all time low yesterday following speculation that the cable operator would be forced to restructure its debt because of a lack of funding. Stock was down 15% to close at 17p, a loss of 3p on the day before.At the other end of the scale Capital saw shares rise… Continue reading Sharewatch
