Washroom poster contractor Hi-Tech Solutions is to tap into the large number of people who go to pubs to watch football matches by offering advertisers a series of World Cup 2002 packages.The packs, which will consist of 1,200 washroom poster panels, will only be in pubs where there is a live link sports screen and… Continue reading Hi-Tech Hoping For World Cup Washroom Winner
Today’s release of new consumer magazine circulation figures from the Audit Bureau of Circulations (ABC) have confirmed the worst for the once-vibrant Men’s Lifstyle market. A year on year fall of 11.2% overall included a heavy loss of 20.4% for market leader, Emap’s FHM. Condé Nast’s GQ, Dennis’ Maxim and IPC’s Loaded were also among… Continue reading ABC: Men’s Market Totters; CosmoGirl! Makes 170,000 Debut
The BBC and ITV have reached a decision on which channel will broadcast which England and Ireland matches in this year’s World Cup. Peter Salmon, BBC director of sport, said: “We are looking forward to some of the biggest sporting audiences of the year.”The grudge match between England and Argentina on 7 June will be… Continue reading ITV And BBC Agree World Cup Share Out
Natmags has had its wrists slapped by the ASA for promising its readers a Pirelli 2002 calendar but failing to deliver.The complaint received by the ASA related to an issue of Esquire magazine which was sealed in a clear plastic bag along with some supplements. The top of the bag stated “Free Pirelli 2002 Calendar”… Continue reading Esquire Slips Up With Pirelli Promotion
There was a clutch of falls among media company shares yesterday sparked by Reuters unexpectedly weak results (see Reuters Stock Falls As Profits Drop 34%). Reuters itself fell 40p or over 6% to £5.52, while WPP dropped 21p to £6.79 and Carlton ended down 3.15% at £2.00.The telecoms sector also suffered from shaky confidence, causing… Continue reading Sharewatch
Newspapers are losing their appeal in the age of “quick-fix” media, according to Jason Van-Haeften of youth marketing agency Blowfish 24, who says that 18-24 year-olds are more likely to log on to the internet to read the news than buy a paper.Evidence suggests that media consumption habits are changing, unsurprising given that the average… Continue reading Feature: News For The New Generation
The advertising industry is in recession because it suffers from the “double burden” of being “apparently immeasurable in its effect and increasingly unpopular”, according to Maurice Saatchi, writing in today’s Times.Saatchi argues that despite a “long stream of heroic attempts”, advertising has still yet to be transformed into a “natural science”. The industry has not… Continue reading Saatchi: Ads Seen As “Immeasurable And Unpopular”
The consumer magazine industry will be hoping for more than Valentine’s cards tomorrow, as the Audit Bureau of Circulation (ABC) releases circulation figures for the July-December 2001 period.In the last set of figures, the big stories were Emap’s Heat, once again posting the spectacular year on year rises that earned Mark Frith his Editor of… Continue reading Magazines Hoping For Happy Valentine From ABC
The Outdoor Advertising Association (OAA) has named Maiden Outdoor chief executive David Pugh as its first non-executive chairman, following the resignation of Matthew Carrington, who leaves in Spring. The OAA is seeking a replacement for Carrington as it plans to widen its role through more joint marketing activity Simon Lent has been appointed ITV sales… Continue reading Appointments Brief
Marjorie Scardino, chief executive of Pearson will attend Buckingham Palace today to be made a dame in recognition of her services to media.It is thought that the news of the honour for the only female chief executive of a FTSE 100 company was kept secret until now because Scardino is in the process of applying… Continue reading Pearson Chief Executive To Be Made Dame
