The BBC has said that it is “very happy” with the launch of its digital arts channel BBC4, despite the fact that on Saturday, its first night of broadcast, it only attracted 11,000 digital viewers, according to unofficial overnights.With a launch budget of £35m, BBC4 was given the go-ahead last year, when BBC3, a proposed… Continue reading BBC4 “Happy” With 11,000 Digital Debut
JCDecaux has secured Nissan as the first advertiser to use its new “Chameleon” advertising package.The package consists of 17 sites that change creative execution depending on whether or not the poster’s back illumination is activated. Nissan has designed a series of special posters for the sites, which according to JCDecaux look completely different during the… Continue reading JCDecaux Unveils Chameleon Package
Ad Market In 2002 Will Be ‘Flat’ Says PearsonThe advertising market will remain flat this year according to Pearson finance director John Makinson. Speaking in a conference call following the announcement of Pearson preliminary 2001 results Makinson said “We are not seeing any deterioration in the advertising climate, but also there’s been no recovery. We… Continue reading Ad Market In 2002 Will Be ‘Flat’ Says Pearson
ITV is believed to be considering plans to move its early evening news bulletin to 6pm in an attempt to compete with the BBC’s Six O’Clock News.The move, which would revive ITV’s long running disagreement with the BBC over news, is thought to be a response to the lack-lustre performance of ITV’s 6pm regional bulletin… Continue reading ITV Considers Early Evening News Move
BSkyB has signed a new five-year carriage deal which will allow it to continue broadcasting the 13 television channels owned by Flextech and UKTV.The agreement ensures that the combined Flextech and UKTV portfolio of channels, which includes UK Gold, UK Style, Bravo and Living, will be available to Sky’s 5.7 million subscribers (see BSkyB Growth… Continue reading BSkyB Signs New Five-Year Carriage Deal
The ITC has called for the power to set a minimum budget for ITV’s news coverage following concerns that cuts in the value of ITN’s contract could threaten the long-term viability of its news provision.Speaking at the Royal Television Society’s annual Flemming lecture, chief executive of the ITV, Patricia Hodgson, expressed her concern that the… Continue reading ITC Moves To Protect News
RTL Falls Into Red, Channel 5 Revenues Down 9.0%Pan-European broadcaster, RTL Group, has this morning become the latest in a growing series of media companies to indicate that advertising market conditions will continue to be tough for at least the next six months.Earnings at the group fell by 35% to Eur361 million before restructuring costs… Continue reading RTL Falls Into Red, Channel 5 Revenues Down 9.0%
The uptake of broadband internet access in the UK will remain slow unless service providers improve their marketing strategies, according to a report from business information company Datamonitor.The report says that cutting costs alone will not be enough to encourage the uptake of broadband services, instead service providers must improve their marketing and advertising initiatives… Continue reading Better Ads Needed To Boost Broadband Uptake
Week on week analysis reveals that Carlton, which announced on Wednesday that merger talks with ITV partner Granada were off (see Carlton And Granada End Merger Talks), was one of the best performers in last week’s media market. Shares rose 14.44%% to close at £2.16p, an increase of 27źp on the week before. Granada also… Continue reading Sharewatch
Channel 4 has secured NPower, the energy and services business of National Power, as the £4m sponsor of its peak-time home and property programming.In the first deal of its kind NPower will sponsor eight of Channel 4’s most popular lifestyle shows including Nigella Bites, Location, Location, Location and Grand Designs. The company’s branding will accompany… Continue reading Channel 4 Secures £4m Sponsorship Deal
