The Newspaper Society’s council has agreed on a marketing strategy for UK regional press for this year and beyond. Four key working groups will feed into a marketing committee formed of senior industry players to make sure efforts are co-ordinated throughout the industry.The committee, which will be chaired by Newsquest chair Jim Brown, will steer… Continue reading NS Agrees Regional Press Marketing Strategy
IPC is extending its Practical Parenting brand with the publication of a one-off special edition called Buying for Baby.The 116-page glossy, which launches next month, will be aimed at mums-to-be and is intended to be a consumer reference guide to the best baby products on the market. Jayne Marsden, editor in chief of Practical Parenting,… Continue reading IPC Extends Practical Parenting Brand
Ads relating to perfume have led complainants to kick up a stink with the ASA this week. One, a London Underground poster for radio station Xfm’s Christian O’Connell breakfast show, pictured an old lady listening to the station on headphones. A caption read like a fashion spread: “This page Doris wears woollen skirt from Charity… Continue reading ASA Leaves Advertisers Smelling Of Roses
Telewest was the worst performer in yesterday’s media market. Shares dipped 11.96% to close at 20źp following increasing concern over the financial condition of the company.At the other end of the scale Daily Mail and Reed both saw stock rise ahead of their forthcoming results. The former was up 2.42% to finish at £6.55˝, while… Continue reading Sharewatch
Six of the top ten advertisers by spend in 2001 decreased their investment year on year in 2001, according to an analysis of ACNielsen MMS figures published in this week’s Marketing magazine. Those who lowered their adspend in included Proctor & Gamble, which dropped from first to second position in the top 100 league following… Continue reading Spending By Top 100 Advertisers Down YoY
This week Cosmopolitan celebrates its 30th birthday, yet its ability to lead its market seems undiminished, as evidenced by last week’s ABC results. Cosmo may, if reports are to be believed, be about to swap some of its orgasm tips for emotional stability, but other than that it is refusing to show its age. The… Continue reading Feature: Women’s Glossies, Older And Wiser?
Alcohol brands could face tougher marketing restrictions in pubs and bars following a move by industry body, The Portman Group, to tighten the existing guidelines.The Group, which was set up over ten years ago by the UK’s leading drinks manufacturers, has issued a public consultation document aiming to impose stricter codes on alcohol marketing in… Continue reading Alcohol Brands To Face Tougher Restrictions
Total revenue for the Outdoor advertising industry fell 3% over 2001 to £676m, according to figures from the Advertising Association. However, industry body the Outdoor Advertising Association (OAA) is positive about the prospects for the coming year.Revenue for 2000 reached a record £697m, but 2001 proved difficult for all media, and in Q4 in particular… Continue reading Outdoor Advertising Saw 3% Revenue Fall In 2001
Over the next two years the number of text messages sent each month in the UK by 5-24 year-olds will increase by more than 44% to 786 million, according to forecasts in the first global report on Mobile Youth from the World Wireless Forum (WWF).According to the study, which focuses on the youth market in… Continue reading UK Mobile Youth Market Booms
AOL’s vice president of advertising, Ian Maude, has stepped down after six years with the company, to pursue an MBA.Maude, who joined the AOL in 1996, was vice president for advertising and e-commerce for the company’s UK interactive marketing group. He was responsible for the UK sales team and worked to develop the AOL brand… Continue reading AOL Advertising Chief Resigns
