RTL Falls Into Red, Channel 5 Revenues Down 9.0%Pan-European broadcaster, RTL Group, has this morning become the latest in a growing series of media companies to indicate that advertising market conditions will continue to be tough for at least the next six months.Earnings at the group fell by 35% to Eur361 million before restructuring costs… Continue reading RTL Falls Into Red, Channel 5 Revenues Down 9.0%
The uptake of broadband internet access in the UK will remain slow unless service providers improve their marketing strategies, according to a report from business information company Datamonitor.The report says that cutting costs alone will not be enough to encourage the uptake of broadband services, instead service providers must improve their marketing and advertising initiatives… Continue reading Better Ads Needed To Boost Broadband Uptake
Well received full-year results pushed Trinity Mirror 2.67% higher yesterday to close at £4.23˝p. ABN Amro issued an upbeat note on the UK’s largest publisher of regional newspapers, which saw pre-tax profits rise 0.9% to £155.5m (see Trinity Releases Results Ahead Of Expectations).Carlton, which announced on Wednesday that merger talks with ITV partner Granada were… Continue reading Sharewatch
Broadband Britain is becoming a reality, according to Telewest, which claims to have experienced 1,135% customer growth of its Blueyonder broadband internet service over the last year.The cable operator, which launched an advertising campaign in January designed to raise awareness of its Blueyonder service (see Managing director of Telewest Broadband’s consumer division, Philip Jansen, said:… Continue reading Telewest Announces Broadband Growth
The Audit Bureau of Circulations (ABC) has released regional newspaper figures for the period July to December 2001. The figures show that the Kent Messenger series appears to have reversed the downward trend seen in the preceding period, with a 20.1% year on year increase in circulation which makes it the top regional newspaper by… Continue reading ABC Regional Weeklies: July – December 2001
ISBA has added its voice to those calling for the BBC to be regulated under the new communications super regulator Ofcom.The call was made by Bob Wootton, director of media and advertising affairs, at an IPA conference on Wednesday afternoon where the needs of advertisers in the forthcoming Communications Bill were up for discussion.The feeling… Continue reading ISBA Calls For BBC Ofcom Inclusion
The new BARB contract was the topic of discussion at last night’s MRG evening meeting, where speakers David Cuff, Chris Hayward and Tony Wearne considered the pros and cons of the new TV ratings system.David Cuff, executive vice president – commercial from Flextech Television, began the discussion by acknowledging that the industry needed to respond… Continue reading MRG Evening Meeting: New BARB – The First Two Months
JCDecaux Airport (JCDA) UK has introduced a new scrolling 24 sheet format to Heathrow’s Terminal 3. The format was developed by JCDA over 12 months and is designed to provide a larger format than the 6 sheet, given that 48 sheet scrollers are too large for airport interiors.JCDecaux Airport UK’s development director, Paula Oliver, said:… Continue reading JCDA Launches New Sized Scrolling Format
Emap’s teenage lifestyle magazine Bliss is relaunching as an A5-sized title with twice as many pages, in an attempt to position itself as “the ultimate baby glossy.”The title, which saw circulation fall by 14.8% to 255,653 in the last ABC results (see Newsline), will relaunch in April with more celebrity, fashion and health and beauty… Continue reading Bliss To Relaunch With A5 Format
Blade is to launch a division dedicated to giant banners and oversized outdoor formats. The first of its kind, the division recognises the growth potential of oversized formats, which Grant Branfoot, national buying manager at Blade anticipates will see double digit growth beyond 2002 (see Feature: Size Matters In Outdoor).Including oversized stock from JCDecaux, Van… Continue reading Blade To Launch Giant Size Division
