ITN has called on the government to use the forthcoming Communications Bill to make the BBC put its new services under the jurisidiction of new super regulator, Ofcom.Executives at ITN are reported in the national press and online to have submitted comments to the DCMS including allegations that the BBC abuses its position as a… Continue reading ITN Calls For Ofcom To Regulate BBC
Mirror Group Newspapers (MGN) has confirmed the reappointment of M&C Saatchi, first appointed in 1995, to handle the strategic and creative advertising account for the Mirror, Sunday Mirror and Sunday People.The appointment follows a strategic review of advertising across MGN’s national titles. Alisdair Luxmoore, the group’s marketing director, said: “This was a unique pitch in… Continue reading MGN Reappoints M&C Saatchi For Mirror/People Brief
Internet advertising is an effective brand building tool and advertisers should increase the amount of marketing budget dedicated to online, according to the results of a study carried out by Forrester Research on behalf of Unilever and the IAB. The study, which analysed the combined effects of six-week TV, print and online advertising campaign for… Continue reading Online Effective As Brand Building Tool
Sorrell Eyes Leagas DelaneyAccording to press reports this morning the ever-acquisitive WPP has approached advertising agency Leagas Delaney about a possible take over. WPP CEO Sir Martin Sorrell is thought to have approached the Leagas board with the intention of bringing in into the WPP fold as the headquarters of the Red Cell Network.The deal… Continue reading Sorrell Eyes Leagas Delaney
The latest wave of ROAR youth research has revealed what attributes and values the various media project for a brand in the eyes of 15-24 year old consumers. The findings revealed that those media which may make a brand look aspirational will not necessarily make it look cutting edge or trustworthy and also uncovered the… Continue reading ROAR: Latest Youth Media Research Findings
Cable & Wireless, which warned yesterday that profits at its global business could be down by 10% year on year when it announces its results in May, saw shares rise 0.94% yesterday to close at £2.14, an increase of 2p on the day before. Telewest continued to see shares fall following increasing concern over the… Continue reading Sharewatch
Acting chairman of the Press Complaints Commission (PCC), Professor Robert Pinker, has said that he wants to strengthen self-regulation within the newspaper industry.In a speech to the Commonwealth Press Union, Pinker said: “There are many debates I am happy to have, as long as they end up strengthening self-regulation, not handing ammunition to its detractors.… Continue reading PCC Considers Strengthening Self-Regulation
Cable & Wireless Warns On Profits Ahead Of ResultsCable and Wireless this week issued a trading update ahead of its full year results forecasting that the group’s revenues will fall by 10%.Cable & Wireless chief executive, Graham Wallace, said: “Despite a backdrop of continuing difficult market conditions expected to contribute to a 10% decline in… Continue reading Cable & Wireless Warns On Profits Ahead Of Results
Time Out magazine is being redesigned to bring it in line with its global spin-off titles.From 27 February the London listings guide will change to a slightly smaller format and will carry a new Time Out London logo. In response to market research among readers the magazine’s Sell Out section will be renamed Consume and… Continue reading Redesign For Time Out Magazine
Companies are spending one third of their overall marketing budget on sales and promotions initiatives, according to a study carried out by ISBA and the Audience Research Consortium (ARC).The report, which surveyed some of the UK’s major advertisers, shows that sales and promotions (SP) expenditure is growing, with 50% of companies planning to increase their… Continue reading Sales And Promotions Sector Booms
