Dell.com replaced Casino-on-net.com to become the top online advertiser for men during January. The site gained exposure among 4,270,000 individual male users throughout the month and commanded 24.7% reach of the total at-home internet universe. Amazon.co.uk moved up from fourth position in December to become the second most popular online advertiser for men during January.… Continue reading New Media Round-Up
Maiden Outdoor is relaunching its 96-sheet billboards in London and is planning a campaign to promote the brand building potential of the format to advertisers and media buyers.As part of the relaunch, which takes place on 1 April, the company is investing in two new 96-sheet scrolling billboards on the A40 and is planning to… Continue reading Maiden Relaunches London 96-Sheet Billboards
The ITC has called for the power to set a minimum budget for ITV’s news coverage following concerns that cuts in the value of ITN’s contract could threaten the long-term viability of its news provision.Speaking at the Royal Television Society’s annual Fleming lecture, chief executive of the ITC, Patricia Hodgson, expressed her concern that the… Continue reading ITC Moves To Protect News Provision
Havas Losses For 2001 Total £35.3 Million Havas Advertising has this morning announced full-year results for 2001 which revealed losses of £35.3 million including a £42 million goodwill write-down and £63 million in exceptional charges for the year. The group said that the advertising market would remain ‘weak’ in 2002 but anticipates that reorganisation, cost-cuttings… Continue reading Mixed Fortunes For European Media
Virgin Radio has secured Orange as the sponsor of its traffic, travel and weather bulletins in a six-month deal designed to promote the services to Orange mobile phone users.The deal, which runs from March to September, will see the mobile phone company sponsor over 250 spots each week on Virgin Radio in an attempt to… Continue reading Virgin Signs Sponsorship Deal With Orange
Increased circulation of 48% of all regional newspaper titles with ABC membership has been achieved alongside an industry-wide policy of reducing bulk sales and discounted copies, according to the Newspaper Society.“Despite pursuing a tough policy of reducing bulk sales across the industry the regional press as a sector has managed to improve its overall circulation… Continue reading Regional Circulation Up Despite Bulk Cuts
Granada lost ground gained on Monday following weekend press reports that German media group Bertelsmann is looking to extend into the UK and could be interested in both Carlton and Granada if the two companies were to agree to a merger. Shares fell 3.85% yesterday to close at £1.25, a loss of 5p on the… Continue reading Sharewatch
“2001 was the year of internet advertising”, according to chairman of the IAB, Danny Meadows-Klue, who says that online is becoming an increasingly popular choice for brands struggling to cope with tightening marketing budgets.Figures from online advertising monitor, LemonAd, show that more than 64,000 electronic ad campaigns were run during the course of 2001 and… Continue reading Feature: Online Advertising Comes Of Age
NTL is launching a new broadband internet service for residential users which it claims is the UK’s “fastest ever.”The new 1-Megabit service, which according to NTL is up to twenty times faster than a normal dial-up internet connection, will be unveiled on 11 March and will be provided through a combination of a powerful cable… Continue reading NTL Unveils UK’s Fastest Internet Service
Amazon.com’s European marketing director Tom Allchurch has left the company just weeks after it reported its first quarterly profits.Allchurch left the internet retailer, which is generally regarded as the world’s biggest online brand, last month and is not thought to have another job to go to. UK managing director, Robin Terrell and vice president for… Continue reading Amazon’s European Marketing Chief Departs
