NTL has added its voice to the criticism levelled at the OFT by BSkyB yesterday (see Sky/NTL Deal Shelved By OFT) after the regulator announced it would not take a decision on the cable distribution agreement submitted for approval by NTL and Sky in October 2000, saying the process gave a poor reflection of the… Continue reading NTL Levels Criticism At OFT
Research by MORI into the attitudes of “Captains of Industry”- board directors of leading British companies- has revealed the perceived importance of strong branding, especially in difficult economic times.The research, sponsored by Wolff Olins, found that strong brands were recognised by this group as particularly helpful in retaining customers and staying ahead of the competition.… Continue reading Industry Leaders Recognise Importance Of Branding
Viewing levels of adults aged 16-34 have stabilised following the introduction of the new BARB panel at the beginning of the year, according to the audience research board.Data for the week ending 17 February shows average total television viewing hours per week for this age group to be in line with recent average weekly viewing… Continue reading TV Viewing Levels Have Stabilised, Says BARB
ITV Revenues Predicted To Be 12% Down In Five Months To FebruaryCarlton Communications chairman Michael Green, today told the company’s AGM that the advertising market remains weak and that he is unable to predict with any uncertainty the timing of a resumption in growth.Nevertheless, Green reassured that Carlton is well-positioned to benefit from a recovery… Continue reading ITV Revenues Predicted To Be 12% Down In Five Months To February
Trinity has announced that it is to relaunch the Mirror brand later this year in order to encourage loyalty and attract younger readers who are entering the market.The announcement came as the newspaper group announced full year results for the year (see Trinity Releases Results Ahead Of Expectations). The group stated that analysis of research… Continue reading Mirror To Undergo Brand Relaunch
Trinity Mirror has released full year results which came in ahead of expectations, with pre tax profit before exceptional items up 0.9% to £155.5mSir Victor Blank, Chairman of Trinity Mirror plc, commented: “In the course of the past year we have strengthened Trinity Mirror, during one of the toughest trading periods in recent history. We… Continue reading Trinity Releases Results Ahead Of Expectations
The slump in advertising revenue currently being suffered by the global media industry is set to continue in many countries, but this does not overly worry newspaper investors, according to Morgan Stanley analyst Matthew Owen. He feels that the current, cyclical downturn looks worse because of the contrast with the preceding boom time, but says… Continue reading Newspaper Investors “Not Worried” By Ad Slump
Translucis has signed a deal with Ibiza Media which will see advertisers offered the opportunity to target around 1.5 million young adults on holiday with bar and club based advertising screens in the popular clubbing holiday destination’s peak season from May to September.Sue Aitken, marketing and development director at Translucis said: “Through our consumer research… Continue reading Translucis To Offer Ibiza Opportunities
Sex sells, or so the saying goes, but it can also get you in trouble with the Advertising Standards Authority, as two advertisers discovered this week.Both Virgin Mobile and radio station Kix 96.2 FM attracted complaints by using images of scantily clad women in posters. In the case of Virgin, the woman was wearing a… Continue reading Sex And Swearing Gets Rise From ASA
Confidence remained with media shares yesterday after the realisation on Monday that many had been downgraded too far. Carlton Communications led the field, with a 13.57% rise of 27źp to end at £2.28. Pearson also did well, increasing its share price by 6.5% to £7.73 by the end of the day.Other strong performers included WPP,… Continue reading Sharewatch
